Different types of digital marketing used:
- SEO: Improve reputation and ranking of your brand you can use specific keywords to optimize the traffic flow.
- CONTENT: content like blogs, videos, articles etc is used to engage with the audience. But the content should be unique, relatable and useful for the target audience.
- SOCIAL MEDIA: As the use of social media is exponentially increasing day by day, and people spend 2-3 hours on an average on social media, we can target our audience though the social media and build a strong customer base.
- EMAIL: It’s more on a old school method for marketing but still holds up a good place when targeting audience of different age groups.
You may read: Instagram Analytics: Measuring Success and Improving Performance in the Business World
Marketing has been rapidly growing over the period.
Below are 45 facts about digital marketing that will blow your mind:
- Say no to pop up ads.
- Best ROI.
- Major companies spending large percentage of their fund on marketing
- High number of social media users
- Daily time spend online
- Facebook is preferable to 31% of people for shopping
- Marketing job are in demand
- More online purchase than in store shopping.
- 65% small businesses use digital advertising.
- SEO is still an efficient way to produce large amount of optimized traffic.
- Companies are spending over thousands of dollars on SEO.
- Expected growth of social media market is more than 256 billion dollars.
- Over 40 percent of businesses are planning to bring social media marketing.
- Adults spends more than 23 hours on social media on daily basis
- More than 50 % of people tend to make impulsive purchase
- Weekends are the optimal time to target the audience because of high engagement during the weekend.
- PPC add have great conversion rates.
- Using video content can increase sales of product.
- YouTube has large engagement rate compared to other social media platforms.
- Make sure to keep the content video short.
- Videos are more preferred than other types of content.
- Trust is built by 75% people by the help of digital marketing.
- Visuals are the most important part of marketing.
- Original graphics helps grow business more rapidly
- Articles with more than 2000 words give better results.
- Marketing done using content is less expensive compared to paid advertisement.
- Content marketing is the future
- Large percent of companies use mobile optimization.
- Young adults are most active on Instagram.
- Over 60% of companies use influencers to promote their brands.
- Blogs with more visuals and graphics have high engagement.
- Active blogging leads to growth over 60%.
- Marketers make at least one post each day.
- People remember visuals more than 50 % compared to reading.
- Conversion rate are high for content marketing.
- For email marketing 30% of people see only the subject line itself.
- Emails including social sharing options are high chance of growth.
- Youth or children or adults all spend their majority of time online than T.V.
- There are millions of active online shoppers.
- When it comes to online shopping 90% of people rely on reviews.
- AI is used rapidly for writing interesting subject lines.
- Brands use personalized email strategies.
- High convergence rate with Google ads.
- Fashion purchase has grown because of peer pressure and social media presence.
- More than 50 percent of check their phones when they wake up.
Suggested readings:
Instagram Marketing Strategies for Small Businesses
Building a Successful Marketing Funnel From Awareness to Conversion
